The challenge
The first impression happens before the first bite. The content needed to communicate the food’s appeal in a fast-moving social feed.
Food & Hospitality
Bold food content for Classic Sandwich in Beirut, putting the burger, the drink and the brand’s personality at the heart of the feed.

The first impression happens before the first bite. The content needed to communicate the food’s appeal in a fast-moving social feed.
Strong product framing, contrasting color and appetite-led imagery give the food a recognizable visual presence. The selected photograph and Reel show the creative direction in context.
A selection of published food content with a clear visual identity, available to explore through the original campaign post and Reel.
See it in the wild
Explore the published work. Videos load only when you choose to play them.
Your turn