Food & Beverage
A Summer Campaign Made to Move.
A bright, movement-led commercial video created to turn PACHA Drink into part of the rhythm, color and energy of summer.
PartnershipBeverage campaign videoScope4 connected servicesEvidence3 data points · 1 visual
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Commercial outcomes are separated from public brand context so the evidence stays clear.
The challenge
PACHA is a recognizable beverage brand with more than 20,000 followers and strong retail visibility. The content needed to feel as energetic and accessible as the drink itself while earning attention naturally in a fast-moving social feed.
Our approach
We built the idea around dance, friendship and a real summer setting. Product moments, expressive movement and fast visual pacing kept the drink present without turning the film into a traditional product demonstration.
The outcome
The finished campaign video gave PACHA a lively social-first asset that connected the product with summer energy and community. It was published collaboratively by PACHA Lebanon and the international PACHA Drink account.
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The work, in context.
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